“The Baby Food Sector in Indonesia, 2018”, is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indonesian market.
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Dietary habits have inhibited sales of commercially prepared baby foods in Indonesia. With the exception of Jakarta, many Indonesians have a traditional diet, based on rice, fresh fruit, and vegetables, supplemented with meat, although, 80% of the population is Muslim, and do not eat pork or non-halal meat. Babies are often fed on a mixture of brown rice and water, which is regarded as highly nutritious, while industrially prepared alternatives are usually unavailable to mothers living in rural areas, which account for 45% of Indonesia’s population. In 2017, the government announced that it would require all categories of food to complete halal certification before October 2019. In late 2017 a one-stop online system was introduced to facilitate the process.
What else does this report offer?
– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
– Future projections considering various trends which are likely to affect the industry.
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– By 2017 growing-up milks accounted for over three-quarters of volume sales and over two-thirds of value sales.
– Baby milks are almost exclusively sold in powdered format. A number of manufacturers do, however, offer liquid milks for toddlers from two years old, generally in plain, strawberry and chocolate flavours, 70% of all powdered milks are sold in boxes and the remaining 30% in cans.
– The retail value of cereals & dry meals increased by 59% at current prices over the 2011-2017 period. In real terms, the category has shown only 17.8% growth.
– The predominant pack size for Cereals & Dry meals is 120g, followed by 100g packs.
– The category comprises wet meals in jars and pouches. Wet meals are very low sellers on the Indonesian market.
– Most wet meals are sold in 100g, 170g and 200g jars. A very limited number of pouches are also available.
Reasons to buy
– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
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– Investigates which categories are performing the best and how this is changing market dynamics.
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